Defining a successful product requires in-depth knowledge of a range of fields: marketing, systems, circuit design and manufacturing, to list just a few. There are many variables and many trade-offs and there is no "right answer". At Analog Alchemy we leverage our experience in all aspects of the semiconductor industry to define a product which will excel in performance and power, while taking into consideration factors such as yield and manufacturability.

Most importantly, a new product cannot be defined in isolation. Customer driven input at every stage of the process ensures that the product defined is the product that the customer and the market need. Analog Alchemy is aware that project requirements can and will change on a day by day basis and so we are flexible and can change course as required to meet project goals.

Success in such a range of markets comes from breakthrough products which disrupt the current status quo. It is said that man didn't reach the moon by designing a more advanced propellor. Analog Alchemy looks at the semiconductor market with a view to finding opportunities where a quantum leap in thinking can re-define a market segment.

We have a record of designs with market penetration in:

• Wireless Communications
• Medical Imaging
• Wireline Communications
• Automotive

Analog Alchemy will take your idea and turn it into a market leading product, challenging current thinking and offering customers forward looking products which will be relevant at the time the product reaches the market.

We can offer product definition as a stand alone service, with consulting throughout the life-cycle of the project or as part of a larger project solution. Contact us to discuss how your next product can be a success.